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The genesis

Since 2001, Pascal Jolivet has engaged a profound reflection on Attitude. The idea was to create a high quality Loire collection not especially from Sancerre area but from the Loire Valley, the best terroir in the world for the Sauvignon Blanc grape variety. Pascal Jolivet's dedication to this grape led him to a rich region in terms of history and heritage, near the gorgeous Châteaux of Cheverny and Chambord.

A unique style

Essentially composed of 5 plots, our vineyard has been expanded over 30 hectares of limestone and flint since 2016. Attitude is the result of this reflection and of the natural know-how of Pascal Jolivet Domaine. Its identity and its originality give a unique style these Pascal Jolivet wines.

Balance, freshness and precision: the Pascal Jolivet style

When the terroir, the know-how and the patience reveal and sublimate the complexities of Sauvignon Blanc and Pinot Noir.
"Talent and taste are not enough, only style counts" P. Cardin

The Loire is a region rich in history and heritage. Our estate is surrounded by the Châteaux de Cheverny and Chambord.

Two grape varieties, three terroirs and an exclusively natural vinification. We show you the unique expression of our wines from Sancerre and Pouilly-Fumé.

Our partnership with this mythical area of ​​Cape Town in South Africa shows the style of the Sauvignon Blanc signed Pascal Jolivet.

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