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NEW YORK \u2013(Business Wire)\u2013 The house of Pascal Jolivet has grown to be one of the most dynamic estates in France's Loire Valley, and is known as one of the most famous producers of Sancerre. In recent decades, winemaker Pascal Jolivet has also made a reputable name for his wines produced in the Pouilly-Fum\u00e9 regions, however this fall he will pay homage to their history by rebranding them under the vintage name they originated with. Jolivet announces that his esteemed por|olio of Pouilly-Fum\u00e9 wines will be renamed as \u201cBlanc-Fum\u00e9\u201d starting with the winery's 2018 vintage.<\/p>\n
An idea Jolivet has been fermenting for years, this rebranding is not only sentimental, but also sensitive. The new moniker is a nod to Jolivet's rich family heritage, which has a legacy of producing wine for nearly a century. Prior to Jolivet creating his own domaine, his grandfather Lucien Jolivet, was already using the name \u201cBlanc-Fum\u00e9\u201d on his labels, more than 60 years ago.<\/p>\n
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\u201cI believe that the American consumers who love our Sancerre will be curious to discover our new Blanc-Fum\u00e9,\u201d said Jolivet. \u201cHopefully we will create the demand that these excellent wines are serving of and inspire other producers in the appellation to use the new (old) name.\u201d<\/p>\n
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Additionally, \u201cPouilly-Fum\u00e9\u201d is often confused with \u201cPouilly-Fuiss\u00e9,\u201d which can mislead wine lovers who do not yet understand the vast distinctions of the two. While the former refers to the dry white wines made from Sauvignon Blanc grapes from the Loire Valley, the latter appellation hails from Burgundy and is made with Chardonnay, expressing di\ufb00erent tasting pro\ufb01les. Jolivet hopes this rebranding will not only make it easier for Americans to understand the distinctions of the category, but easier to discover as well.<\/p>\n
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Blanc-Fum\u00e9's direct translation is \u201csmoky-white,\u201d which is also an apt name for this wine due to the smoky-grey hue its grapes take on as they mature, as well as the \u201cgun-\ufb02int\u201d aromas that the wine expresses .<\/p>\n
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Domaine Pascal Jolivet's Blanc-Fum\u00e9 wines will be 100% produced from Jolivet's own vineyards, under the supervision and expertise of his vineyard management team, using organic farming methods. These wines are vinified by Jolivet's talented winemaker Valentina Buoso in accordance with the winery's prestigious natural practices: wild yeast, temperature-controlled vinification, aging on lees, cold seeling (no enzyme), and low sulfites. To date, the vineyard has produced 30,000<\/p>\n
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As the neighboring Sancerre appellation is gaining popularity, Jolivet is confident that the Blanc-Fum\u00e9 rebranding will capture the interest of the wine drinkers looking for an alternative to Sancerre. The wine quality of Blanc-Fum\u00e9 is comparable to Sancerre: same grape (sauvignon blanc), same complexity, similar price-point, but with di\ufb00erent tasting pro\ufb01les. With \u201cBlanc-Fum\u00e9\u201d being a moniker that is easier to remember and pronounce, ordering a glass of this wine will now be just as simple as asking for a \u201cSancerre.\u201d<\/p>\n
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An About Pascal Jolivet:<\/p>\n
\u00a0<\/strong><\/p>\n In 1987 Pascal, as a winemaker and merchant, created the \u201cPascal Jolivet\u201d brand. In 1990, Jolivet built a brand-new winery to produce his own range of wines and in 1993 he bought his \ufb01rst 6 hectares (14.82 acres) in \u201cBu\u00e9-en-Sancerre\u201d. In 1998, more than 20 years ago, the US was only the 7th largest export market for Sancerre. In collaboraBon with his importer, Frederick Wildman & Sons, Pascal Jolivet was gradually placed on the top wine lists around the naBon, opening the door to many other Sancerre producers. Today the US market is by far the number one export market for<\/p>\n the region, representing 50% of the total export of the Sancerre appellation. Pascal Jolivet exports his wines to more than 90 countries, with the US receiving nearly one-third of his total production.<\/p>\n <\/p>\n Source: Business Wire<\/p>\n September 24<\/em>th<\/em>, 2019<\/em><\/p>","protected":false},"excerpt":{"rendered":" NEW YORK \u2013(Business Wire)\u2013 The house of Pascal Jolivet has grown to be one of the most dynamic estates in France's Loire Valley, and is known as one of the most famous producers of Sancerre. In recent decades, winemaker Pascal Jolivet has also made a reputable name for his wines produced in the Pouilly-Fum\u00e9\u2026<\/p>","protected":false},"author":2,"featured_media":36101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-36100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue-de-presse"],"acf":[],"_links":{"self":[{"href":"https:\/\/pascaljolivet.com\/en\/wp-json\/wp\/v2\/posts\/36100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pascaljolivet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pascaljolivet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pascaljolivet.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pascaljolivet.com\/en\/wp-json\/wp\/v2\/comments?post=36100"}],"version-history":[{"count":1,"href":"https:\/\/pascaljolivet.com\/en\/wp-json\/wp\/v2\/posts\/36100\/revisions"}],"predecessor-version":[{"id":49557,"href":"https:\/\/pascaljolivet.com\/en\/wp-json\/wp\/v2\/posts\/36100\/revisions\/49557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pascaljolivet.com\/en\/wp-json\/wp\/v2\/media\/36101"}],"wp:attachment":[{"href":"https:\/\/pascaljolivet.com\/en\/wp-json\/wp\/v2\/media?parent=36100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pascaljolivet.com\/en\/wp-json\/wp\/v2\/categories?post=36100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pascaljolivet.com\/en\/wp-json\/wp\/v2\/tags?post=36100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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